Doctor marketing online requires SEO (search engine optimization) strategies to be incorporated into medical websites. Search engine optimization is the process of raising a website’s position in search engine results pages for targeted keywords and search terms. For example, if you are a Las Vegas therapist, the targeted keywords will be “Las Vegas therapist” and other related terms that fall under the range of your practice, such as “Reno physical therapy.”
Why Should I SEO my Doctor Website?
The business competition in the online marketing medical landscape is fierce. Unless your website is on the first or second search results page of major search engines like Google, Bing, and Yahoo for keywords that potential patients use when searching online for medical services, your website will not be found. People everyday are looking for medical services on the internet. Even if your office is doing well from word of mouth or referrals from existing patients, not having access to this market by lacking SEO implementation in your doctor website is a lost opportunity. Doctor marketing online is one of the best places to find a large number of new patients.
Most web traffic comes from major commercial search engines, which of course are Google, Bing and Yahoo. It’s true that social media and other platforms can also bring visitors, but search engines are significantly more used by Internet users. This is true regardless of your site’s function, whether it be content, services, products, information or anything else you can imagine. And unlike other platforms, search engines bring visitors who are specifically “searching” for what you offer. If your website isn’t visible through these search engines, you’re missing out on immense amounts of potential business.
Where to Begin with Medical Marketing
The most important place to start in your SEO medical marketing efforts is the answer to “What might someone type into a search engine to find the services my doctors’ office offers?” Doctor Marketing Designs will help you figure this out and create an extensive list of targeted keywords to match the medical practice areas you specialize in, and the types of patients you want. If you are a radiologist, you do not want people requiring surgery to contact you. You also do not need to rank highly for search terms that nobody will type into a search query. Having a list of targeted keywords is the foundation of all your other SEO medical marketing efforts, such as website coding and content writing. When your website ranks at the top of search engine results pages for targeted keywords, you will have more targeted traffic viewing your office’s marketing material.
You need more than just high visibility on search engines for your medical marketing strategy though. Even though visitors who are brought in through search engines will be a targeted audience, which means people who are actively seeking services you offer, these people will not necessarily become conversions. Your website needs to be professionally and visually appealing, and it needs to convey compelling reasons for visitors to become your patients. All of these factors are necessary for a successful medical marketing campaign.
Choosing Medical Keywords
Once you’ve decided on the direction of your website and the subjects that are relevant to your practice, it should be easy to choose a few target words that represent your website. These words are the ones that you most strongly want associated with your website, so that when a potential patient types your keywords–for example, “Houston surgeon”– the search engine will know to include your website highly in its results. Again, these keywords can be words or short phrases, and they should be utterly simple. Try to stay away from overly technical jargon, and consider instead what your patients might be thinking. Instead of “dermatology,” many people might type “skin care” when they casually type their first search into Google. In addition to choosing several keywords associated with your website overall, you should also pick keywords for each page of your website. That way, if only one page of your website is dedicated to radiology, search engines will take visitors looking for radiology information directly to your specialized page. Around five keywords are good for each page.
Adding Relevant Content
Another great SEO technique that will aid in conversions is adding great, share-worthy content to your website! Sometimes, SEO is about technical things that the average person wouldn’t think of. But more often than not, the best SEO techniques simply involve making and maintaining a useful website. There’s a myriad of ways to add fresh, exciting new content to your website. One popular way is to add a company blog. You might think that your company has nothing to share in a blog, but in fact the opposite is true. Medical professionals have almost unlimited information to share with the public, and that information will serve to educate and impress potential patients. You could keep your readers updated on the latest relevant medical news, or reveal interesting things about your company’s everyday work. Maybe as the leader of your office, you would like to update the blog with personal notes from you. Whatever the function, a blog is a great way to increase traffic to your website.
Doctor Marketing Designs’ marketing services promote any area for your doctors’ office in any location. We continue to increase the amount of business that offices of all shapes and sizes generate across the United States and we can do the same for you.
You must get creative with the content that you add in order to reduce redundancy on your website. Simply changing the information your page doesn’t increase SEO as much as adding fresh new content does. You must keep in mind that many search engines include organic search results as well as paid results. The best way to update your content while still using SEO is to have a constantly updated bog within your website. A blog allows you to do two things with your content; it allows you to insert new keywords and strategically add information about your office.