Doctor Marketing Designs specializes in medical marketing and website design solutions that will help you expand your business. Your website will be the first impression that many of your patients have of you, and you will only have one chance at it, usually within the first few seconds of your website opening on their computer. If your website does not immediately engage the potential patient, they will click the back button and head to one of your competitors.
Doctor Marketing Designs’ expert web designers will create a unique website that is tailored for your practice. Your website is part of your office’s marketing. Not only will it fit your brand and be fully functional, your visitors will take notice of your website and remain attentive to the message that you are sending: That you will help them with their health.
Our Design Process
We start our medical web design process by analyzing your doctors’ office and drawing out your strengths. We will work with you to determine what makes you stand out to patients and what you can offer them that other doctors cannot. These strengths are the first thing a potential patient sees on your website. Visitors are most likely comparing your strengths and services what other doctors advertise, and they are going to compare your websites as well. A great web design company will ensure successful communication with and complete understanding of your business and your industry. If your design experts don’t understand your company, neither will your visitors.
Many times, when we first open communication with our new patients, they have no idea what they want for their website, nor to they have the time to discuss. Now of course, the reason you’ve hired a design company is so that they will do the work for you, hopefully with more expertise and time than you would have to do it yourself, so they should be able to accomplish it alone, correct? Of course any design company is capable of creating a website without any input, but whether you’re aware of it or not, every client has an ideal image of what their website should look like in their mind. Even if it’s something as small as color preference or an overall value you’d like to convey, any information from the doctor’s side is incredibly helpful to a web design company and will get the process going quickly and smoothly. If you’re taking the time to read this, you’re obviously interested in bettering the design of your website–we suggest sitting down and thinking about what you’d like out of your website before you approach the design company of your choice.
Medical Design Research
After discussing your company and deciding the right direction for your website design, the next step should be a thorough research into your company, your competitors and your industry. There are hundreds of companies out there, providing services exactly the same as or very similar to yours. By researching those companies, a design team will know how to set you apart.
Doctor Marketing Designs’ medical marketing techniques make sure your website comes out on top so viewers will become your patients, not someone else’s.
Because medicine is an especially competitive field, potential patients will be comparing your website against your competitors to make a decision. In many cases, their decision will come down to something very trivial, like the pictures on your website or the way you describe yourself. Although a web design company cannot guarantee that their design will bring patients to you every time, it will ensure that you are the best office for the patients that choose you. This is because your website will convey exactly the person you envision.
Besides having a visually engaging website, it also needs to be optimized for search engines so your website ranks high on search engine results pages. Search engine optimization marketing for doctors’ offices is very cost effective and it brings in a huge amount of targeted traffic. As you may already know, the majority of people use search engines to find services on the internet. People might find your website through word of mouth, links, and efforts from your other medical marketing campaigns, but search engine users are a huge market. If your website does not appear on the first few pages, or even the top few results, of major search engines, your office is missing out on this market. A website for your doctors’ office is not serving any practical purpose, marketing or otherwise, if it does not bring in any people in need of medical services.
Our website programmers have extensive search engine optimization techniques specifically for the medical community, so your website will be built to maximize visibility on major search engines such as Google, Bing, and Yahoo. Other, more generalized web design agencies do not have our expertise in the medical field, so they cannot do what we do, which comes from years of experience and dedication. Doctor Marketing Designs’ staff knows what it takes to build websites for medical professionals.
Your website is the base of an effective medical firm marketing campaign online so make sure it is built by experts that have served the medical community for years. A website that is properly search engine optimized is an economical component of any doctor marketing strategy, and it has the highest chance of providing a return. Your office’s website is the most important and profitable marketing asset. The website should not only introduce prospective customers to your office but should also be a reflection of your doctors’ unique qualities.