Branding

Branding

Doctor Marketing Designs is a medical marketing web agency that has worked exclusively with doctors since 2006. We have helped independent doctors and large medical facilities reach a bigger audience through efficient doctor marketing strategies online. Our doctor marketing service includes search engine optimization, which is the process improving a website’s visibility on major search engines for targeted keywords. We have extensive experience in this SEO for doctors’ offices, so we know all the keywords fit your services and which will bring in the most targeted traffic. When your website does not appear on the first or second page of results for major search engines like Google, Bing, and Yahoo for search terms that describe your medical services, your website will not be accessed by search engine users at all. Doctors’ offices that rank on the first page of Google search results are able to generate new leads from their website. We will definitely help if you need to be found on the Internet.

Often this step is overlooked, but branding is absolutely essential to a successful online presence. When your visitors come to your website, what is the first thing you want them to think of? Many doctors try to present too many faces and leave the patient confused as to whether they can be helped. Instead, focus on your office’s specialties; what sets your company apart from other medical facilities? What kind of personality do you want to convey. Everything you decide in this stage of the process will affect the way your other services are carried out.

Finding the image that portrays your company perfectly is difficult. Doing that while simultaneously offering true, helpful services is even harder. But finding a persona that is unique and separate from all other competitors is nearly impossible. Advertising and websites alone cannot sell your services, because buyers make their decisions largely based on timing and location. However, great marketing and branding will serve to prepare the buyer for you before they reach the point where they can make the decision, and it will also affirm the buyer’s choice after the fact. By creating a palpable brand, your company’s personality is formed and confirmed in the buyers’ minds.